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Devender Sekhon

Job Role Head of Digital Marketing Work Experience 6 Years Specialization Content Marketing Hourly Rate USD 45

Devender is the Head of Digital Marketing at designs codes. She is responsible for planning and execution of the overall marketing strategy for the organization as well as its clients. She holds postgraduate degrees in Microbiology and Business Administration and has an experience of more than eight years during which she has worked extensively in the areas of Research and Analysis, Business Development, Project Management, and Consulting. His key proficiencies are mainly in the fields of Human Resource Management, Marketing and General Administration. As a driver of process improvement she aims continuously at achieving perfection.

As the Digital Marketing Lead, Devender develops and manages digital marketing campaigns, and oversees social media marketing strategies. She manages online brand campaigns to enhance brand awareness by utilizing various digital marketing techniques. She is responsible for mapping and implementation of content strategies that are supportive of both short-term and long-term marketing initiatives of designs codes and all it’s clients. She ensures the relevance of all content in terms of quality, target market, audience demography and SEO.

She takes care to make sure that the content enriches user experience across all channels such as online, email, social media, mobile, print and also in-person. For doing so, he has developed functional content calendars upon defining the buyers personas. Devender develops SOPs, systems and best practices for creation, maintenance, and distribution of content, SEO and social media marketing.

She is the go-to-person for anything related to content marketing. She could help business owners and digital marketers to create a holistic content strategy and execute it to perfection while guiding them on industry leading best practices.

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