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Project Brief

FurFrenz is a Singapore based SME with an unique business. They wanted to develop a website specifically in WordPress to sell custom made images with frames of pets online. Our project brief was to design a minimalist website predominantly in white color and highlighting the pet images.

We developed the website in WordPress and used WooCommerce for all eCommerce functionalities. The layout was designed to be minimalist as the client wanted and user interface was kept as simple as possible. While designing this site all on page SEO aspects were taken care of to ensure no future glitches would come up once our clients start digital marketing for their business. The site was also made mobile friendly so that visitors can select and buy images from any device at any time.

A lot of graphic design work was also involved in this project since we were designing all the pet images. This was an unique challenge since we were required to change real pictures of pets into black and white maintaining texture and contrast quality and also arrange accessories best on the images to make the images look beautiful. This made this an ongoing project and our graphics team are engaged full time on designing further images to be used for this site in future.


  • Graphic Design
  • UI & UX Design
  • HTML
  • CSS
  • WordPress
  • WooCommerce
  • Responsive design
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