A squeeze page is used to capture information about the users who check your website out which is why you might also call it a capture page. The main purpose of a squeeze page is to be able to connect with potential users by means of additional emails and eventually convert them into loyal customers. Although a squeeze page is not entirely similar to a landing page, still on the internet and across online and digital advertising, it acts like a landing page that attempts to offers two key options, i.e., an offer and an opt-in respectively.
In the opt-in option, after seeing the squeeze page, the user who visits your website typically shares their email address in exchange for something that they would like to have. This might include requests such as access to the rest of the website, consent to alter or add content or the permission for a free download. Two of the most common forms of squeeze pages are pop-ups and splash pages. This is because these pages are the first to be viewed by a visitor before they can proceed to the rest of the website.
A squeeze page gets its name from its very objective of trying to “squeeze” out the information from the users who visit your page. The marketers attempt at extracting relevant information from the visitors, including contact details, such as their email address. But what is the reason behind this gesture? Because once you’re in possession of the permission to access the personal data of a consumer, you have a medium to reach out to them in the future with new marketing messages.
A squeeze page has an edge over a newsletter sign-up elsewhere on a website in the sense that if the visitor is signing up, it is because you have something that they want and they are expecting your response. It might be a free offer that they are looking forward to, or it might be a gift. It might also be a permission to be allowed into the rest of the website. On the contrary, a newsletter sign-up may get overlooked by the visitors or lost in the shuffle as it is usually placed in a different location on a website.